In most business development managers understand that what work hard is to acquire new business and create leads. Traditionally, this has been done through direct mail-outs, telemarketing, testimonials, and media. 

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The reason online lead generation is so effective is that it presents your business solution to the right people at the right time. Generally speaking, people will start searching online for a solution to their problem when they are in trouble and need to have the solution. 

Compared to direct mail and marketing, this usually means that prospective customers are going to see your product at the exact moment they are searching for it.

For businesses to generate more leads online, it essential they increase their website traffic. Therefore, it is common for business owners to use PPC marketing such as Google AdWords, or long-term strategies such as SEO  to get more people on their website.

The advantage of paid advertising, in particular, Pay Per Click advertising like google, yahoo  and facebook ads, It means you can start this strategy today and see an increase in website visitors only a few hours later.

For the best results, SEO and PPC can work together. Starting with a ppc campaign lets you get an immediate increase in leads.